Blog Share: Ideal Customer Avatars – How To Create One and Utilize It For Sales
IDEAL CUSTOMER AVATARS - HOW TO CREATE AND UTILIZE IT FOR SALES
If you find yourself dealing with a lot of tire-kickers, potential clients who aren’t a good fit for your services, or a large number of objections in the sales process, chances are you haven’t effectively defined your ideal customer and what their main problems are. An Ideal Customer Avatar (ICA) is a generalized, fictional representation of the client most likely to select your wedding, catering, or event services. An ICA helps you better understand your customer, determine what their pain points are, figure out where they hang out and make stronger connections.